If you’re a small business owner, then chances are your flyers hate you. There’s a right way and a wrong way to do flyers. There’s a lot of variables that go into making a good flyer.
If your flyer is like what I’m describing below, please don’t waste your time. Recycle that paper and move on.
1. It’s Too Small
Flyers have one job: to get you noticed. And when your flyer is ¼ or ⅓ of a page that’s harder to do. My rule is that if you’re going to be handing out flyers to customers inside your business, smaller is ok. But posting flyers around town or in gas stations means you have to go big or go home.
2. It’s a Busy Mess
If you’ve created your own flyer, on it you probably have your company logo, business name, your name, event title, event description, email, phone contact, fax number, Facebook page, plus the offer or call to action your flyer is trying to deliver. A flyer is not a business card. It is not a brochure or informational pamphlet. Keep It Simple Stupid!
3. You Spent too Much $$$ on Them
Don’t get me wrong: professionally printed flyers are what you should typically go with. But you should carefully consider the volume you need, quality of materials, and how long they’re going to be up when you make a big purchase.
I’ve managed to create 1500 flyers for $12.57 before. Another time it was 1000 flyers for $13.92. You don’t have to break the bank to get noticed. (Additional Note: Consider the man hours and payroll as well when making your decision)
4. Your Call to Action is Aggressive as F***
You’re desperate. You know it, I know it, but now everyone else knows it, too. An aggressive or over-emphasized call to action can harm the success of your marketing piece.
In some situations, a call to action might not even be necessary, despite what your Public Relations professor from your community college always told you.
5. Poor Placement
You know you did it. You got those flyers for your event or promotion. You spent good money, made them look nice and everything. And you left them in your car. Don’t be a dummy. If you’re not going to do it yourself, pay someone else to do it. And if you’re not going to pay someone else to do it, then DON’T PRINT FLYERS!
Now, beyond that, making sure you put your flyers where your potential customers will see them is key, too, but that’s a matter of knowing and understanding your audience and where they spend their time. Do your homework.
There ya’ go. Your flyers suck. What are you gonna do about it? If you need help, hire a ninja. Like me. Just push that button and I’ll magically appear behind you out of a puff of smoke.